Let me guess, you didn’t go into business as a hobby, you are interested in running a successful business and paying your bills...right?! 

If that sounds about right then the ‘niche’ you choose at the start is the single most important decision you will make. 

The niche you choose impacts your message, who your customer is through to what content you’ll write, your branding and what your business model will look like.

The bottom line is, some things just don’t appeal, but with the power of research and critical thinking about a potential niche upfront, you can save a ton of time, energy, money and anxiety.